Spicy Insight | Market Research & Consultancy

Start with Data,
Grow with Strategy
We help you take your business to the next level with market research, export development, and marketing consultancy — trusted by companies since 2017.

Spicy Solutions

Discover our Solutions

Export Growth

& Market Entry

Retail & Shopper Insights

Marketing Research & Strategy

Training & Mentoring

Expand globally with the right markets, partners, and strategies for sustainable success.

Understand shoppers, optimize retail, and boost conversion through actionable insights.

Turn market intelligence into stronger positioning, better products, and growth.

Build skills, strategy, and performance through tailored programs and expert guidance.

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Export Growth & Market Entry: We help businesses expand internationally by identifying high-potential markets, finding qualified buyers, and creating actionable entry strategies. From market research and competitive analysis to partner identification and sales development, we provide end-to-end solutions that accelerate growth and ensure a successful, sustainable presence in new markets.

Retail & Shopper Insights: We uncover what drives shopper behavior and retail performance through in-depth analysis of purchasing patterns, store experience, and category dynamics. Our insights help brands and retailers optimize assortments, pricing, and marketing to increase conversion and loyalty.

Marketing Research & Strategy: We provide actionable market intelligence to guide brand positioning, product development, and communication strategies. Using advanced research methods and behavioral insights, we help you make confident decisions that strengthen brand equity and deliver measurable business impact.

Training, Mentoring & Consulting: We design and deliver tailored programs to strengthen your team’s skills, strategic thinking, and business capabilities. Combining practical experience with proven frameworks, we provide hands-on guidance, mentorship, and consulting to drive measurable improvement and long-term success.

About Us

Director & Founder

Sedat Asil is a seasoned professional with over 22 years of experience in market research, business development, sales, training, and mentoring, helping companies transform data and insights into sustainable growth. Having worked in both the UK and Turkey as an entrepreneur, he has partnered with more than 100 brands and organizations across diverse industries, delivering research, consultancy, and tailored training programs. His expertise spans consumer insights, marketing strategies, export growth, and market entry solutions, with a focus on creating measurable impact and long-term success for every client.

TRUSTED PARTNERS

We work with a trusted network of independent experts and partner companies, selected according to each project’s specific needs. This flexible approach allows us to deliver tailored, high-quality solutions by bringing together the right expertise for every challenge.

Önder Pembe is an expert in Strategic Planning and Innovation, recognized for his skill in transforming customer insights into effective business strategies. He applies these insights to design and implement innovative product and service concepts that align with market needs, strengthen competitiveness, and deliver measurable results.

Our trusted partner, GenBoost Analytics, combines advanced AI, innovative algorithms, and strategic expertise to help businesses unlock the full potential of their data. They deliver tailored digital solutions and consulting that drive growth, boost productivity, and create a lasting competitive edge in the digital age.

Our trusted partner, Smartlook Analytics, delivers world-class neuroscience research services built on rigorous science and innovation. With a deep understanding of consumer behavior and cutting-edge methodologies, they provide accurate, reliable, and unbiased insights that help businesses make confident, data-driven marketing decisions.